Soluna
Soluna
Soluna
Web Design
Web Design
Wellness Industry
Wellness Industry
2025 Concept
2025 Concept
Project
Overview
Project
Overview
Project
Overview
Soluna Lifestyle Co. is a wellness and lifestyle startup that offers products, content, and personalize workouts for individuals seeking to improve fitness through balanced life aligned with nature and personal growth. Inspired by the rhythm of the sun (Sol) and the moon (Luna), the Soluna brand promotes mindful living, eco-consciousness, and personal expression.
The website will serve as the primary hub for brand storytelling, product sales, blog content, and community engagement.
Soluna Lifestyle Co. is a wellness and lifestyle startup that offers products, content, and personalize workouts for individuals seeking to improve fitness through balanced life aligned with nature and personal growth. Inspired by the rhythm of the sun (Sol) and the moon (Luna), the Soluna brand promotes mindful living, eco-consciousness, and personal expression.
The website will serve as the primary hub for brand storytelling, product sales, blog content, and community engagement.
Soluna Lifestyle Co. is a wellness and lifestyle startup that offers products, content, and personalize workouts for individuals seeking to improve fitness through balanced life aligned with nature and personal growth. Inspired by the rhythm of the sun (Sol) and the moon (Luna), the Soluna brand promotes mindful living, eco-consciousness, and personal expression.
The website will serve as the primary hub for brand storytelling, product sales, blog content, and community engagement.
Role and
outcome
Role and
outcome
Role and
outcome
For this project I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital, visual language like colors, typography and components , High-fidelity design for homepage.
The final website translates an abstract wellness philosophy into clear, approachable offerings. Creates a digital space that feels calm, kind, and non-judgmental. Gives visitors a guided path from “curious and overwhelmed” to “I know where to start”. It positions Soluna as a thoughtful, human-centered alternative to high-pressure wellness and fitness brands.
For this project I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital, visual language like colors, typography and components , High-fidelity design for homepage.
The final website translates an abstract wellness philosophy into clear, approachable offerings. Creates a digital space that feels calm, kind, and non-judgmental. Gives visitors a guided path from “curious and overwhelmed” to “I know where to start”. It positions Soluna as a thoughtful, human-centered alternative to high-pressure wellness and fitness brands.
For this project I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital, visual language like colors, typography and components, High-fidelity design for homepage.
The final website translates an abstract wellness philosophy into clear, approachable offerings. Creates a digital space that feels calm, kind, and non-judgmental. Gives visitors a guided path from “curious and overwhelmed” to “I know where to start”. It positions Soluna as a thoughtful, human-centered alternative to high-pressure wellness and fitness brands.
The
challenge
The
challenge
The
challenge
Soluna needed to stand out in a crowded wellness landscape where many brands feel either to clinical and cold. The challenges included communicating what Soluna actually offers in simple, concrete terms. Avoiding the trap of overcomplicated wellness jargon. Designing a space that feels inviting to beginners while still meaningful for more experienced practitioners.
Key questions: How do we visually represent balance and rhythm without cliché? How do we keep the experience calm but not dull? How do we give just enough structure so users know what to do next?
Soluna needed to stand out in a crowded wellness landscape where many brands feel either to clinical and cold. The challenges included communicating what Soluna actually offers in simple, concrete terms. Avoiding the trap of overcomplicated wellness jargon. Designing a space that feels inviting to beginners while still meaningful for more experienced practitioners.
Key questions: How do we visually represent balance and rhythm without cliché? How do we keep the experience calm but not dull? How do we give just enough structure so users know what to do next?
Soluna needed to stand out in a crowded wellness landscape where many brands feel either to clinical and cold. The challenges included communicating what Soluna actually offers in simple, concrete terms. Avoiding the trap of overcomplicated wellness jargon. Designing a space that feels inviting to beginners while still meaningful for more experienced practitioners.
Key questions: How do we visually represent balance and rhythm without cliché? How do we keep the experience calm but not dull? How do we give just enough structure so users know what to do next?
