Aurora
Aurora
Aurora
Web Design
Web Design
RV Manufacturing Industry
RV Manufacturing Industry
2025 Concept
2025 Concept
Project
Overview
Project
Overview
Aurora Luxe RVs designs and manufactures state-of-the-art luxury recreational vehicles for travelers who want both freedom and refinement. With a focus on craftsmanship, modern design, and cutting-edge technology, Aurora Luxe combines the comfort of a high-end hotel with the adventure of life on the open road.
Goal to showcase Aurora Luxe RVs as the premier choice for high-end travel and mobile living, creating a digital experience that reflects the sophistication, craftsmanship, and innovation of the brand.
Aurora Luxe RVs designs and manufactures state-of-the-art luxury recreational vehicles for travelers who want both freedom and refinement. With a focus on craftsmanship, modern design, and cutting-edge technology, Aurora Luxe combines the comfort of a high-end hotel with the adventure of life on the open road.
Goal to showcase Aurora Luxe RVs as the premier choice for high-end travel and mobile living, creating a digital experience that reflects the sophistication, craftsmanship, and innovation of the brand.
Aurora Luxe RVs designs and manufactures state-of-the-art luxury recreational vehicles for travelers who want both freedom and refinement. With a focus on craftsmanship, modern design, and cutting-edge technology, Aurora Luxe combines the comfort of a high-end hotel with the adventure of life on the open road.
Goal to showcase Aurora Luxe RVs as the premier choice for high-end travel and mobile living, creating a digital experience that reflects the sophistication, craftsmanship, and innovation of the brand.
Role and
outcome
Role and
outcome
For this project, I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital colors, typography, visual language, and high-fidelity design for the homepage.
The final website repositions RV travel as a design-led, elevated experience. Gives visitors a clear sense of what a journey feels like. Provides a straightforward path from curiosity, understanding, inquiry, or booking. The result is a digital experience that mirrors the brand promise: freedom, comfort, and beautifully intentional travel.
For this project, I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital colors, typography, visual language, and high-fidelity design for the homepage.
The final website repositions RV travel as a design-led, elevated experience. Gives visitors a clear sense of what a journey feels like. Provides a straightforward path from curiosity, understanding, inquiry, or booking. The result is a digital experience that mirrors the brand promise: freedom, comfort, and beautifully intentional travel.
For this project, I was responsible for ux strategy and site architecture, ui design and visual direction, brand translation into digital colors, typography, visual language, and high-fidelity design for the homepage.
The final website repositions RV travel as a design-led, elevated experience. Gives visitors a clear sense of what a journey feels like. Provides a straightforward path from curiosity, understanding, inquiry, or booking. The result is a digital experience that mirrors the brand promise: freedom, comfort, and beautifully intentional travel.
The
challenge
The
challenge
Aurora needed a website that communicates luxury and comfort without feeling corporate or cold. Made RV travel feel accessible and desirable to people who might never have considered it. Clearly explained what’s included, how it works, and what makes Aurora different.
Key questions to solve: How do we position RV travel as a premium, curated experience, not just a rental? How do we visually balance freedom and structure the open road with trusted planning? How do we reduce friction for users who are new to this type of travel?
Aurora needed a website that communicates luxury and comfort without feeling corporate or cold. Made RV travel feel accessible and desirable to people who might never have considered it. Clearly explained what’s included, how it works, and what makes Aurora different.
Key questions to solve: How do we position RV travel as a premium, curated experience, not just a rental? How do we visually balance freedom and structure the open road with trusted planning? How do we reduce friction for users who are new to this type of travel?
Aurora needed a website that communicates luxury and comfort without feeling corporate or cold. Made RV travel feel accessible and desirable to people who might never have considered it. Clearly explained what’s included, how it works, and what makes Aurora different.
Key questions to solve: How do we position RV travel as a premium, curated experience, not just a rental? How do we visually balance freedom and structure the open road with trusted planning? How do we reduce friction for users who are new to this type of travel?
